Vodafone India – Post Paid Subscriber Acquisition

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India's leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform.

About The Brand

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform.

Decoding The Brief

Drive Vodafone Post Paid Subscriptions

Challenges

We had to ensure that the Conversion from Form Fills to Subscription was greater than 10%

OUR APPORACH

STRATEGY

The strategy to drive conversions into subscriptions was to ensure that we were targeting audiences who were most likely to convert.

EXECUTION

The campaign was delivered via affiliate partners and a host of proprietary databases via the LeadDigital platform, we used HasOffers and Trackier to ensure that we were optimising outcomes.

15+ Million Digital Impressions

The campaign delivered 15 Million + Digital Impressions

7000 + Lead Form Fills

We were able to drive close to 7k Sign Ups on the landing page.

20% Conversion

We were able to drive 20% conversions from visits to form fills

700 + Monthly Activations

We were able to drive 700 + Monthly activations
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all our solutions are integrated
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