Hungama & Diageo – McDowells Yaari No.1

Diageo's McDowell's No.1 Soda partners with Hungama to create original music with musicians and independent artists Hungama will create original music with renowned artists for the festive season through No.1 Yaari Jam Originals. It will also enable budding musicians through No.1 Yaari Jam Pads to create their own music

About The Brand

Diageo’s McDowell’s No.1 Soda partners with Hungama to create original music with musicians and independent artists Hungama will create original music with renowned artists for the festive season through No.1 Yaari Jam Originals. It will also enable budding musicians through No.1 Yaari Jam Pads to create their own music

Decoding The Brief

Drive 300 Million Views across 40 Videos. Over a Span of 12 Months.

Challenges

Deliver scale at maximum cpv effeciency.

OUR APPORACH

STRATEGY

We had to deliver 300 Million views across 40 assets, all of which are IAS tagged.

EXECUTION

We had to adhere to strict brand safety measures and were to ensure that we excluded all dry states in the country. IAS tags have been implemented for every single video asset. We used a combination of Influencer Marketing and YouTube Advertising to drive results

90+ Million views Delivered

The campaign delivered 90 Million Views in the first 90 Days across 3 Assets

65% + Avg. Campaign VTR's

We were able to optimise campaign VTR’s by reaching out to relevant audiences

Brand Lift Studies

Brand Lift Studies across YouTube have indicated a strong growth in TOM & Spont Brand Awareness

5X Cost Effectiveness

we were able to cap CPV’s and ensure deliveries at scale
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