Connecting JCB’s 5000+ Strong Family

JCB Sampark is an internal communications application that brings the latest news and events for JCB India employees. The content in the application is available in three different languages – English, Hindi and Marathi.
BluStream Marketing Solutions

About The Brand

JCB Sampark is an internal communications application that brings the latest news and events for JCB India employees. The content in the application is available in three different languages – English, Hindi and Marathi.

Decoding The Brief

Create a single communication platform to connect JCBs 5000-plus employees across India across all levels. Raise awareness of JCB’s local and global initiatives, as well as, key milestones among its employees 

Challenges

Overall dealership product awareness was low, and there was no singular platform to connect the JCB stake holders.

OUR APPORACH

STRATEGY

Conceptualised, created and implemented the idea of an internal mobile app, called Samparkto connect its employees and share updates about the organizations. 

EXECUTION

Planned and implemented the internal launch of the mobile app. Created content to post on the app on an ongoing basis in three languages –Hindi, English and Marathi to generate better response and participation from the employees.

90% + Adoption

The app was installed by over 90% of JCB employees across the country

4k + DAU

Daily Active Users are over 90% of installs

Increase in Awareness

Overall Product & Process Awareness is now at an all time high

Multi-lingual

The app is available in different languages increasing the time spent consuming relevant content on the platform
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