Clorox – India Digital Media Launch

Clorox is a leading multinational manufacturer and marketer of consumer and professional products with about 8,100 employees worldwide. Clorox markets some of the most trusted and recognised consumer brand names, including its namesake bleach and cleaning products.

About The Brand

Clorox markets some of the most trusted and recognised consumer brand names, including its namesake bleach and cleaning products.

Decoding The Brief

To drive awareness and brand salience among relevant audiences, To get our TG to consider our solutions by creating meaningful content in environments of intent, To drive traffic to e-commerce distribution points

Challenges

while is a leading multinational manufacturer and marketer of consumer and professional products with about 8,100 employees worldwide, they are still testing waters in India and not too many people are aware of the brand

OUR APPORACH

STRATEGY

TG : Age : 25+ Gender : F Cities : Metro & Tier 1 Interests : Health, Food, Travel. We Had to ensure that our creatives were being served to a set of audiences that were most likely to consider Clorox products.

EXECUTION

We promoted ads across facebook, the google display network and google search. traffic was being driven to their store front on big basket.

100K + Clicks

The campaign delivered 100K clicks In 60 Days

1.7% Avg. Campaign CTR's

We were able to optimise campaign CTR’s by reaching out to relevant audiences

5.9 Million Impressions

5.9 Million Impressions Served Across Google & Facebook

2X Cost Effectiveness

Reduced 53% on the average cost per click during the activity.
google ads
facebook ads
BluStream Marketing Solutions
venky

Planet MOODS – eCommerce Transactions

The moods condoms are a favourite among the old and the youth too owing to the different variety of flavoured and textures that take your partner excitement to the best and next level. Such as dotted, ribbed, ultra thin with the variety like melange, blaze, absolute xtasy, cool and all night condoms

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venky

Clorox – India Digital Media Launch

Clorox is a leading multinational manufacturer and marketer of consumer and professional products with about 8,100 employees worldwide. Clorox markets some of the most trusted and recognised consumer brand names, including its namesake bleach and cleaning products.

Read More +

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