DSP Blackrock Winvestor

Winvestor is a unique initiative by DSP BlackRock. Winvestor aims to empower women by giving them the right information on various investment tools and imparting basic financial education.

About The Brand

Winvestor is a unique initiative by DSP BlackRock. Winvestor aims to empower women by giving them the right information on various investment tools and imparting basic financial education.

Decoding The Brief

The starting point was a 60 Second + video which creatively addressed the problem, what we had to go back with was an approach that not only ensured that the video reached out to the right audience but also drove a quantifiable call to action after one had watched the video.

Challenges

Only 23% of the women in India are in control of their financial decisions. Which clearly meant that that not too many of them were aware of our initiative.

OUR APPORACH

STRATEGY

A 3 prong agenda which truly went beyond the brief ! our approach aimed at driving maximum awareness & visibility around the Video Asset. Our measure of success here was synonymous to the views that we were able to drive on to the video via YouTube & Facebook.

EXECUTION

we addressed the “Now What ?” issue. We created a landing page which urged users to take a pledge once they’d watched the video. Apart from the click through’s that we received from video views we employed innovative display advertising platforms to drive incremental traffic to our landing page. While generating buzz around the assets we had at hand, we collaborated with Twitterati & co-created meaningful and sustainable content with India’s leading Publishers.

110 K Pledges

Delivered over a 100K Pledges on the Landing page.

100 K Organic Views

Drove 1 Million + Overall Views to the video asset

100 MILLION IMPRESIONS

Created buzz around the Winvestor Initiative across social platforms

500 Program Registrations

from 200K Unique visitors to the landing page. while maintaining a 55% Visit to pledge ratio.

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