DSP Blackrock Investor Education

DSP BlackRock Mutual Fund has been one of the pioneers in investor education. 'dspblackrock.com/learn' is specifically designed to serve the personal finance related informational and learning needs of investors across various levels of financial awareness and maturity.
VMLY&R
RaveMedia
DSP Blackrock Learn

About The Brand

DSP BlackRock Mutual Fund has been one of the pioneers in investor education. ‘dspblackrock.com/learn’ is specifically designed to serve the personal finance related informational and learning needs of investors across various levels of financial awareness and maturity.

Decoding The Brief

Drive Sign Ups To the Investor Education Website , Views & Buzz Around the 5 AV’s.

Challenges

Mutual funds are a growing market in India, where interest in personal investing is beginning to blossom. At the same time, many Indian consumers still lack a basic understanding of mutual funds, and while many would like to begin investing few understand how or where to get started.

OUR APPORACH

STRATEGY

TG : Age : 25+ Gender : Male Cities : Metro & Tier 1 Interests : Finance, Financial Planning, Sports (Cricket, Football, Badminton, or any other sport that might be the toast of the season at that time), Parenting, News (General & Finance), Automobiles & Travel.

EXECUTION

Building a cost-effective cross screen audience with Appier’s CrossX Programmatic Platform VML partnered with Appier & Rave Media to use AI to identify and drive high-value traffic to the new portal, targeting high-earning male and female users likely to require financial planning services. Appier’s CrossX AI mapped the user journey, analysing user behavior to identify the highest value audience for mutual fund information CrossX AI also mapped device ownership, allowing VML to reach DSP BlackRock’s users across screens CrossX Frequency Capping limited duplication by capping exposures across every device owned by target users VML implemented the Appier Site Tag on DSP BlackRock’s educational portal, allowing Appier’s AI to optimize site visits and enhance our understanding and profile of DSP BlackRock’s user Once users signed up for portal accounts, VML worked with Appier to reach them via remarketing to sell additional BlackRock offerings
DSP Blackrock Learn

1 Million + Unique Visitors

The campaign delivered 175% of planned visits

3.5 Million Video Views

Drove 4 Million + Overall Views to the video assets

2 MILLION + Engagements

Created buzz around the Investor Education Initiative across social platforms

172K Program Registrations

from 1 Million + Unique visitors to the landing page. while maintaining a 17% Visit to Sign Up ratio.
appier
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venky

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